Monteverdy: World Fashion Cities/ Moda cidades do mundo.

It is no secret to anyone that the world fashion capitals are New York, Paris, Milan, Rome and London. Even within the group that has always led this global aspect now is having several changes.

New York and is ceasing to be seen as the world capital of fashion, not want to say that his influence has diminished, but now in the fashion industry, the restructuring of the economy, the crisis and markets have changed.

"The walkways are crowded but with less light, the hype is a bit more restricted, and people who manage their money, clearly, they thrive," said Millie Lorenzo Payack, head of Global Language Monitor. Situation in which Milan and its global influence has climbed one position, making it the world's fashion capital, after a reign by New York for five years.

One of the biggest surprises was the income of the Brazilian city of São Paulo in the top 10 world rankings. Placing it in the 8th in the world, outstripping the city of Las Vegas (10) and above the Australian city of Sydney (9). Becoming the leader in Latin America far above any city in the subcontinent. Famous for the Sao Paulo Fashion Week, the 5th most important to Fashion Week worldwide, is a creator of global styles, incredible models, very resonant and world-class designer, an event that is followed by the Fashion Week Medellin is one of the biggest textile events, although this city is not within the large cities of Latin American fashion. Other cities in Latin America were Santiago de Chile (23), Buenos Aires (24), a surprise since infulyente being considered in the fashion market in the region and Mexico City (30) first time in the list.

One aspect that was based Global Language Monitor survey was the use and mastery of key words in fashion on the Internet and its influence. Although we have to consider that leadership from one city to regional and global level within the world of fashion, is not governed by parameters stiff and cold, but their influence, capable of making a fashion week to impose styles around the world, reason why, at the level of Marketing, New York remains the most important, although far in building brands and approach is centered in Italy, with Milan in 1st place and Rome in the 4th.

In other aspects, the Asian continent is Hong Kong (7) which rose four places, well ahead of Shanghai (15) and Mumbai (17).

In the African continent is nothing more and nothing less is the City of Cape Town leading the continent.

Here is the complete list of Global Language Monitor:

The Top Thirty Fashion Capitals, change from 2008 ranking, and commentary follow.

1. Milano (+3) – Not only overtakes New York but also Rome and Paris.

2. New York (-1) – Knocked out of Top Spot by Milano after a five-year run.

3. Paris (0) – No 1. in our hearts but No. 3 in the media.

4. Rome (-2) — The Eternal City still reigns strong.

5. London (0) – London remains the laggard of the Fashion Elite.

6. Los Angeles (0) – Holding its own at No. 6.

7. Hong Kong (+4) – Leaps over Sydney and Tokyo to seize the lead in Asia/Pacific.

8. Sao Paulo (+25) – A remarkable rise, now dominating the Latin-American scene.

9. Sydney (-2) – Solidly in the Top 10 while Melbourne sinks.

10. Las Vegas (-2) – Intense media spotlight ensures a top ranking.

11. Dubai (+1) – An unlimited budget continually exceeded.

12. Tokyo (-2) – Loses a bit of luster as it slips out of the Top 10.

13. Miami (+13) – Driven by its dominance in swimwear.

14. Barcelona (+11) – Takes the Iberian spotlight.

15. Shanghai (-2) — Now third in the China/Japan rivalry.

16. Mumbai (+6) – In neck-and-neck race for primacy on the Subcontinent.

17. New Delhi (+7) – Both Delhi and Mumbai break into Top 20.

18. Rio de Janeiro (+12) – Comes on strong but Sao Paulo is stronger.

19. Berlin (-10) – Hurt by weak showing in the ‘haute’ category.

20. Singapore (-6) – Fashion infrastructure strong, but hurt by the economy.

21. Madrid (-6) – Barcelona takes the Iberian crown.

22. Moscow (-6) – Remains strong as it drops out of the Top 20.

23. Santiago (-6)– Now third behind Sao Paulo and Rio in Latin America.

24. Buenos Aires (-4) – Strong in new interpretations of classic fashion.

25. Melbourne (-7) — Slips out of Top 20 as Sydney strives ahead.

26. Stockholm (-7) – Tops in Scandinavia with Copenhagen No. 2.

27. Bangkok (+7) – Breaks into the top tier of Asian Fashion.

28. Krakow (-1) – Hold an increasingly intriguing niche in Middle Europe.

29. Prague (-1) – Strengthening its position as a fashion capitol.

30.Mexico City (Not Listed)– First time on the list.

Others in the ranking in order: Dallas, Toronto, Montreal, Copenhagen, Amsterdam, Frankfurt, Johannesburg, Cape Town, Atlanta.

Regional Rankings:

Asia and Oceania: Hong Kong, Sydney, Tokyo, Shanghai, Singapore, Melbourne, Bangkok
Europe: Milano, Paris, Rome, London, Barcelona, Berlin, Madrid, Stockholm, (Copenhagen, Amsterdam, Frankfurt)
India: Mumbai, New Delhi
Latin America: Sao Paulo, Rio de Janeiro, Santiago, Buenos Aries, Mexico City
Middle and Eastern Europe:Moscow, Krakow, Prague
Middle East and Africa: Dubai, (Johannesburg, Cape Town)
North America:New York, LA, Las Vegas, Miami, (Dallas, Toronto, Montreal, Atlanta)